Enhancing manufacturing quality through gamification: an exploratory study in collaborative assembly process

Purpose: This research explores an application of gamification in the manufacturing sector, with a particular focus on its potential to increase engagement, quality and productivity in collaborative assembly processes involving humans and collaborative robots (cobots). Methodology: A preliminary case study was conducted on the gamification of a tile cutter assembly process. The study used the Octalysis framework to implement game design elements such as scoring systems, progress tracking, and real-time feedback, and evaluated their impact on the manufacturing environment. Findings: Preliminary findings suggest that gamification elements can promote a sense of achievement and engagement among operators, similar to the experience of playing games. This increased engagement is expected to have a positive impact on product and process quality. Practical implications: By demonstrating the feasibility of integrating gamification principles into collaborative assembly processes, this study paves the way for manufacturers to improve operational efficiency and reduce defects through enhanced operators’ motivation and engagement. Originality: This study extends the application of gamification beyond its traditional areas of digital entertainment and education to the manufacturing sector. It uniquely explores how gamification can be applied to collaborative assembly processes, showing its potential to enhance manufacturing quality and humans’ well-being.