A fábrica e seu destino. Considerações acerca da falta de aplicação dos distintos saberes para a restauração e o uso do patrimônio industrial no caso da Olivetti Brasil, The factory and its doom. Considerations about the non-application of the different knowledge for the restoration and use of industrial heritage in the case of Olivetti Brasi

The contribution aims to analyse the events surrounding the Olivetti factory in Brazil. The purpose is to reflect on the work from a broader panorama that sees it as deeply connected to its era - the second half of the 20th century -, to its ownership - Olivetti - and to the architect who designed it - Marco Zanuso. The factory is considered among the references of modern architecture produced in São Paulo during the 1950s, a pioneering case of globalised architecture produced by that group of European architects who influenced Brazilian architecture. In the 1990s, the factory underwent a reconversion that distorted its original composition, a fate from which it has not been possible to escape despite the efforts made to ensure its preservation. The occasion promotes a discussion related to the themes of the preservation of the industrial architectural heritage, still too fragile and too often subjected to building speculation that replaces historical- cultural values with political-economic ones. The factory and its doom are thus aimed at underlining the lack that played a role in the reuse of the factory. Lack of awareness, knowledge, methodology, and adherence to restoration principles, finally results in the lack of historical memory.