Mining and modeling web trajectories from passive traces

In modern web, users contact lots of services, identified by the domain name of the server. The temporal sequence and transitions of visited domains form a trajectory of the user on the web. In this work, we analyze 4 weeks of such trajectories, extracted from logs collected in our university network, and mine them via big data and machine learning methodologies to extract the interests of users. Our goal is to create a model of such trajectories and find similarities so to observe peculiarity of users’ browsing. Thanks to the model, we propose a methodology to automatically group together the trajectories of single users and/or communities into highly descriptive environments which in turn allow the analyst to identify the topic of interest. We propose an automatic way to highlight differences in terms of popularity and content of environments. Lastly, we analyze the transition among environments, showing how people in smaller communities, e.g., in the same department, have a much more homogeneous behaviour than people at large, e.g., in the university.