Sustainable Design in Fair Trade Shops. A project to increase the environmental awarness of consumers

The subject of this study is to define the possible strategies in order to reduce the environmental impact of designing store and to increase the consumers' awareness about the new sustainable design in fair trade shops. From the analysis of some crucial elements in the store at environmental level, the weaknesses and the strengthens of fair trade store sector are underlined. All of them are examined in order to define the concept and guidelines for the executive project. The resulting concept brings to the showcase many reusable local materials and background poster that tells the products' place of origin and their history to embodied the ecodesign principles and to educate costumers on sustainability principles. The products are places above shelves made by abandoned fruit boxes already wasted in the store, matched labels that will be re-used as business card. This research defined a project able to give answer to technical and marketing store's requirements, but also to environmental sustainability needs.