Creating Emotions to encounter Cultural Heritage supported by a Neuroscientific Approach

Despite the so-called affective turn in humanities, and the partial rediscovery of emotions in the last decades, they are still under evaluated while they significantly influence all experiences, included the cultural ones. In this case, they can support memorization, trigger reflection and create empathic responses. The described research was carried out in collaboration with Neuroscientists, in order to understand how people respond to spatial attributes, and to test the different emotions triggered by different settings in museums. the Authors, via Neuroscience’ Method, tested the impact of different, possible settings by monitoring the emotional and cognitive reactions of a sample of respondents. The results can inspire creating a set of (virtual) solutions for different people, in relation with cultural content. Do the properties of space affect the encounter with the displayed objects? Ther sdtudy investigates how they can communicate a story, or rather, the emotions linked to a story, with spatial components.