Il ruolo culturale delle Piattaforme Digitali per l’esperienza del patrimonio museale | The cultural role of Digital Platforms for the museum heritage experience

Digital platforms are changing how museums connect with their audiences, reshaping how cultural heritage is shared, preserved, and experienced. This transformation, called platformization, happens as technology, market strategies, and management systems influence cultural practices. In museums, platforms are more than just digital tools –they act as cultural mediators, shaping how content is created and shared. While they offer new opportunities for accessibility and inclusion, they also bring challenges like sustainability, governance, and content protection. This paper explores how platforms drive innovation in museums while emphasizing the importance of responsible management to protect cultural heritage’s integrity and educational value.