A matter of balance. User-centred design methods to enhance sensory perception and understanding.

The research explores the intersection of design and neurosensory sciences by adopting a synaesthetic approach to enhance olfactory perception through the design of data and information visualisations. The study exploits multisensory visualisations to represent complex olfactory data by translating complex sensory data into accessible and interactive visualisations. A case study on alcoholic beverages demonstrates the effectiveness of this approach. Visualisations not only allow users to explore the sensory profiles of various products, but also facilitate a deeper understanding of olfactory stimuli. By providing multiple layers of information, filters and intuitive interfaces, this design-oriented approach enables individuals to identify and appreciate aromas during tasting experiences. This research suggests the emergence of a new interdisciplinary role in design, the Sensorialist Designer, who combines insights from neurosensory sciences with user-centred design methods to enhance sensory perception and understanding.