HeritageMap for accessibility and inclusivity in cultural heritage. The ‘Open-air Museum of Contemporary Art Works - MAP’ in Faenza

The paper presents a methodological workflow for developing an open-air museum’s HeritageMap to improve the accessibility of urban and diffuse cultural heritage by society. According to the digitisation processes and digital transition of the cultural heritage sector and cultural institutions in the post-pandemic era, the proposed web-based HeritageMap is a possible solution for effective socio-cultural inclusion, allowing citizens to reappropriate their heritage. The HeritageMap differs from other applications, e.g. historical geographic information system (HGIS) and StoryMap (an authoring ArcGis webbased application), to combine geospatial data with storytelling elements. The HeritageMap is a novel way of communicating, valorising, and preserving heritage. It combines the necessity of creating interactive georeferenced storytelling with conservation activities related to objects and monuments that populate our cities and environments. HeritageMap allows cultural content to be georeferenced in space and made accessible to the general public by smartphones and mobile devices. It will enable them to enjoy the content independently and benefit from the indepth information offered within the descriptive fields linked to a specific point in the space.