Enhancing the Anglona Coros Territory:A Tourist Itinerary Design and Evaluation Process

Sustainable and cultural tourism challenges today cannot fail to deal with the objectives of the ONU Agenda 2030. Furthermore, in many European regions sustainable and cultural tourist strategies and activities frequently extend into territories where marginalization, progressive depopulation and abandonment processes represent critical dynamics. This article focuses the Italian framework by analyzing two items: 1) the fragile contexts and the link with the characteristics of tourist attractiveness, attempting to go beyond the current interpretations and positions; 2) the scientific debates on the themes of sustainable and cultural tourism as triggers for territorial valorization. The article proposes a methodological approach aimed to support local authorities in designing tourist itineraries by taking into account the stakeholders’ preferences through a Conjoint Analysis model and by evaluating the territorial potential by means of spatial analyses based on crossdimensional indexes and indicators. In particular, this article aims to reflect on the future of the Anglona Coros inner and fragile territory in the Sardinia Region (Italy) as a potential area of tourism development. With these multiple perspectives, the conditions of marginality and fragility are analyzed and the proposed methodological approach is applied in order to outline a new tourist itinerary able to activate a dialogue with the local Public Administrations and with all the stakeholders who have already shown interest in fostering a decision-making process and developing new local tourist strategies.