The paper aims to analyze the role of architecture in communicating the Fiat corporate image. The first Fiat corporate image manual of 1976 is compared with the media coverage of the “marcia dei quarantamila”, to search for the overlap between the communicated and the perceived. The study aims to highlight - between 1969 and 1982 - the disappearance of the factory from the representation of industry, which was considered a problematic object from a social and environmental point of view.
La marcia dei quarantamila e la scomparsa della fabbrica: Il ruolo dell’architettura nell’immagine aziendale Fiat / Girocchi, Giacomo. - ELETTRONICO. - AISU Ferrara 2023 Beyond the gaze:(In corso di stampa). (Intervento presentato al convegno XI AISU congress – Beyond the Gaze – Interpreting and understanding the city tenutosi a Ferrara (ITA) nel 13-16 settembre 2023).
La marcia dei quarantamila e la scomparsa della fabbrica: Il ruolo dell’architettura nell’immagine aziendale Fiat
Giacomo Girocchi
In corso di stampa
Abstract
The paper aims to analyze the role of architecture in communicating the Fiat corporate image. The first Fiat corporate image manual of 1976 is compared with the media coverage of the “marcia dei quarantamila”, to search for the overlap between the communicated and the perceived. The study aims to highlight - between 1969 and 1982 - the disappearance of the factory from the representation of industry, which was considered a problematic object from a social and environmental point of view.File | Dimensione | Formato | |
---|---|---|---|
Girocchi_Giacomo_Dichiarazione.pdf
accesso aperto
Descrizione: Dichiarazione dell'editore
Tipologia:
Altro materiale allegato
Licenza:
Creative commons
Dimensione
278.8 kB
Formato
Adobe PDF
|
278.8 kB | Adobe PDF | Visualizza/Apri |
Girocchi_Giacomo_AISU_preprint.pdf
accesso aperto
Descrizione: Full paper pre print
Tipologia:
1. Preprint / submitted version [pre- review]
Licenza:
Creative commons
Dimensione
572 kB
Formato
Adobe PDF
|
572 kB | Adobe PDF | Visualizza/Apri |
Pubblicazioni consigliate
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
https://hdl.handle.net/11583/2993375