Enseñar el proyecto (y transformar la ciudad) en la era de la comunicación digital/ Teaching the project (and transforming the city) in the age of digital communication

In recent years there has been a progressive devaluation of the role of Architecture. The teaching of the Architecture project is clouded and affected by generalized decisions of communication and spectacularization that generate images loaded with self-referentiality, created more to please the ego of the designers than to welcome those who inhabit them. These events cause a cessation of the most profound sense of the project and the link with the territories and the city. Once again, the city is changing, following the rhythms of the stock market, profits and rents at an impressive speed. Today there is a strong detachment between the physical city and its citizens, with evident crisis and consequent inadequacy of the models of the contemporary polis. The same division exists between the didactics of the project, which we try to practice in the classrooms of our Universities.