THE POINT OF CONVERGENCE BETWEEN MARKET SECTORS AND THE ROLE PLAYED BY BUSINESS MODEL INNOVATION: A CASE STUDY IN THE ENERGY SECTOR

This research note aims at investigating how green mobility is influencing the development of new business models characterized by a higher level of interdependencies between activities and multimarket presence with respect to the past. Through a longitudinal case study, we can explore this phenomenon and bring an initial contribution to the managerial tensions that such interdependencies create. We discuss the extent to which our findings are generalizable to business model innovation for sustainability.