Rappresentare la ricerca: metodi e strategie di comunicazione visiva in ambito museale - Representing the research: methods and strategies of visual communication in museums[

The contribution presents the role of new digital visualization processes in expanding the capacity of cultural institutions to develop new experiences to understand and visualize the tangible and intangible aspects of cultural heritage. Through the project of the temporary exhibition “Invisible Archeology”, at the Museo Egizio of Turin, a method and an operational workflow to communicate the research activity conducted by the institution, are outlined. Through the integrated use of projections, projection mapping, and 3D printing, the exhibition’s project illustrates techniques, tools, and results of the meticulous work of recomposing information and data on archeological objects, made possible by the collaboration between historical research and experimental documentation techniques (radiological, chemical, multispectral analyses, etc.). The support of survey and digital representation techniques allowed the working team to comply with the Museum’s need to share the most relevant scientific results achieved in recent years. The digitization project, which underpins most of the exhibition, enabled the exploration of the complex relationship that arises from the digital and material perception of objects, especially in the communication of scientific research to the broad public. This brought to a reflection on the meaning that the construction of a digital twin of archaeological objects could assume in the representation of the material features as well as invisible data and information embedded by heritage objects.