Turin, Rome and Genoa: comparison of the level of maturity of three large Italian cities towards Mobility as a Service

Mobility as a Service (MaaS) is the new urban mobility paradigm which, through a digital platform, makes all types of public and private transport services available to users. This contributes to increasing sustainability in cities and the quality of citizens' mobility. However, several factors influence the success of MaaS implementation: openness and data sharing of transport operators; citizens' familiarity and willingness to pay; policy, regulation and legislation; transport services, and infrastructures. Many of these factors are strictly related to the features of the city where MaaS has to operate, and more specifically to its maturity (including multimodality, integration, flexibility, and user-oriented approach). To this end, target users and their willingness to pay for MaaS operations require a specific assessment. This paper compares three large Italian cities - Turin, Rome and Genoa, very different in terms of size, complexity, local transport policies and potential for MaaS application-, with the final goal of outlining common and specific drivers, barriers and requirements for the successful adoption of MaaS. The research findings can provide useful insights to urban mobility decision-makers to avoid the unsuccessful implementation of MaaS, especially when dealing with cities with conservative mobility policies, such as Rome, or where MaaS is a novelty.