Disentangling the Information Flood on OSNs: Finding Notable Posts and Topics

Online Social Networks (OSNs) are an integral part of modern life for sharing thoughts, stories, and news. An ecosystem of influencers generates a flood of content in the form of posts, some of which have an unusually high level of engagement with the influencer’s fan base. These posts relate to blossoming topics of discussion that generate particular interest among users: The COVID-19 pandemic is a prominent example. Studying these phenomena provides an understanding of the OSN landscape and requires appropriate methods. This paper presents a methodology to discover notable posts and group them according to their related topic. By combining anomaly detection, graph modelling and community detection techniques, we pinpoint salient events automatically, with the ability to tune the amount of them. We showcase our approach using a large Instagram dataset and extract some notable weekly topics that gained momentum from 1.4 million posts. We then illustrate some use cases ranging from the COVID-19 outbreak to sporting events.