This research proposes a market segmentation based on road pricing acceptability. A questionnaire was ad hoc designed and administered to a sample of 61 people living in Lyon metropolitan area, selected in order to include various profiles as regards modes’ use and socio-economic characteristics. An Exploratory Factor Analysis and then a Cluster Analysis were carried out and four groups were found: 1) the Careful and committed; 2) the Green and pragmatic; 3) the Smart and flexible; and 4) the Car addicted. The results of the Cluster Analysis were compared to the outcomes of a grouping exercise previously carried out on data collected through Focus Group discussions involving the same sample. Willingness To Pay and travel behaviour have been deeply analysed. A good coherence between the two clustering exercises was found, despite few inconsistencies, notably for Cluster 3, showing the importance of using a mixed approach in investigating so complex issues.

How much pricing measures can help achieve sustainable goals: A market segmentation based on road pricing acceptability / Rappazzo, V.; Pronello, C.. - ELETTRONICO. - Traficom Research Reports 7/2020:(2020). ((Intervento presentato al convegno 8th Transport Research Arena TRA 2020 tenutosi a Helsinki (FI) nel 27-30 April 2020.

How much pricing measures can help achieve sustainable goals: A market segmentation based on road pricing acceptability

RAPPAZZO V.;PRONELLO C.
2020

Abstract

This research proposes a market segmentation based on road pricing acceptability. A questionnaire was ad hoc designed and administered to a sample of 61 people living in Lyon metropolitan area, selected in order to include various profiles as regards modes’ use and socio-economic characteristics. An Exploratory Factor Analysis and then a Cluster Analysis were carried out and four groups were found: 1) the Careful and committed; 2) the Green and pragmatic; 3) the Smart and flexible; and 4) the Car addicted. The results of the Cluster Analysis were compared to the outcomes of a grouping exercise previously carried out on data collected through Focus Group discussions involving the same sample. Willingness To Pay and travel behaviour have been deeply analysed. A good coherence between the two clustering exercises was found, despite few inconsistencies, notably for Cluster 3, showing the importance of using a mixed approach in investigating so complex issues.
978-952-311-484-5
File in questo prodotto:
File Dimensione Formato  
Transport pricing measures to achieve sustainable goals_Rappazzo_Pronello_2020.pdf

non disponibili

Descrizione: Articolo principale
Tipologia: 2a Post-print versione editoriale / Version of Record
Licenza: Non Pubblico - Accesso privato/ristretto
Dimensione 226.34 kB
Formato Adobe PDF
226.34 kB Adobe PDF   Visualizza/Apri   Richiedi una copia
Pubblicazioni consigliate

Caricamento pubblicazioni consigliate

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11583/2803159