Human Behaviour on the Web: Evolution, Interactions and Exploitation

The Web has a fundamental impact on our life, and its usage is quite dynamic and heterogeneous. Moreover, the Web, and in particular Online Social Networks allow people to communicate directly with the public, bypassing filters of traditional medias. Among the others, politicians and companies are exploiting this technologies to widen their influence. In the talk I will show techniques to capture such usage evolution and analyze people interaction on the Internet. This information allows us to understand how users and web services change over time, and how someone can take advantage of these behaviours.