The servitization process, i.e. the gradual shift from product-centred value propositions to complex product-service systems offerings, has led many manufacturing companies to modify their business models and internal organization. It is clear that this is a rather short-sighted definition not taking into account how much a company is product or service-oriented, i.e. its servitization level. The idea herein discussed is to formalize the concept of a servitization scale, trying to operationalize the concept of servitization level shared by researchers and practitioners. The goal is to provide a conventional tool to measure or compare the servitization level of different manufacturing companies. To provide a preliminary evidence the possible use of the proposed scale, the paper presents: (i) an in-depth analysis of the servitization level of medium-large size Italian companies in the manufacturing sector; (ii) some examples of possible applications of the scale to support the strategic decision-making process and planning of the servitization process.
|Titolo:||Definition of a conceptual scale of servitization: Proposal and preliminary results|
|Data di pubblicazione:||Being printed|
|Digital Object Identifier (DOI):||10.1016/j.cirpj.2018.11.003|
|Appare nelle tipologie:||1.1 Articolo in rivista|
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|CIRP JMST Manufacturing servitization a proposal for a conceptual scale (2018-11-09) no yellow.pdf||CIRP JMST Manufacturing servitization a proposal for a conceptual scale (2018-11-09)||2. Post-print||Embargo: 01/12/2020 Richiedi una copia|
|CIRP JMST Manufacturing servitization conceptual scale - On line first (2018-12-01).pdf||CIRP JMST Manufacturing servitization conceptual scale - On line first (2018-12-01)||2. Post-print||Non Pubblico - Accesso privato/ristretto||Administrator Richiedi una copia|