How to evaluate a landscape in constant evolution and transformation? What does it constitute and determine the economic value of landscape? The present paper aims at investigating the role of evaluation tools for the assessment of the characteristics of a landscape. In line with the definition provided by the European Landscape Convention, the research deserves specific attention to the analysis of the landscape from the point of view of the values perceived by people. In particular, the paper focuses on the Choice Experiments technique that allows individual preferences and choices to be studied about several alternative scenarios. Starting from a real case concerning the Corona Verde landscape in the metropolitan area of Turin (Italy), the contribution investigates the role of Choice Experiments for supporting decision processes concerning landscape management and protection