Do Experience and Degree of Innovation Influence Intentionality to Create New Value?

This paper seeks to study the influence of the moderating role of experience and innovation on the intentionality to create new value (NVCI). Using a survey data from 157 prospective entrepreneurs, we compare the perception of experienced and novice entrepreneurs at the pre-founding stage of their venture. We find that experience, alone, does not moderate the relationship between opportunity confidence and NVCI. However, if entrepreneurs have required opportunity confidence, then medium and high-level innovation can increase the likelihood of acting on the opportunity for novice and experienced entrepreneurs respectively. For novice entrepreneurs, the innovation variance from low to medium moderates the relationship between opportunity confidence and intent. In fact, this relationship is strengthened by the medium novelty level. As such, novice entrepreneurs may be less willing to market a new product with a low novelty degree. Whereas, for experienced entrepreneurs, the variance from medium to high, moderates the relationship.