PORTO @ 
Archivio Istituzionale della Ricerca
IRIS è la soluzione IT che facilita la raccolta e la gestione dei dati relativi alle attività e ai prodotti della ricerca. Fornisce a ricercatori, amministratori e valutatori gli strumenti per monitorare i risultati della ricerca, aumentarne la visibilità e allocare in modo efficace le risorse disponibili.
EnglishWith the advent of Over-The-Top content providers (OTTs), Internet Service Providers (ISPs) saw their portfolio of services shrink to the low margin role of data transporters. In order to counter this effect, some ISPs started to follow big OTTs like Facebook and Google in trying to turn their data into a valuable asset. In this paper, we explore the questions of what meaningful information can be extracted from network data, and what interesting insights it can provide. To this end, we tackle the first challenge of detecting “user-URLs”, i.e., those links that were clicked by users as opposed to those objects automatically downloaded by browsers and applications. We devise algorithms to pinpoint such URLs, and validate them on manually collected ground truth traces. We then apply them on a three-day long traffic trace spanning more than 19,000 residential users that generated around 190 million HTTP transactions. We find that only 1.6% of these observed URLs were actually clicked by users. As a first application for our methods, we answer the question of which platforms participate most in promoting the Internet content. Surprisingly, we find that, despite its notoriety, only 11% of the user URL visits are coming from Google Search.
Gold Mining in a River of Internet Content Traffic / Zied Ben Houidi;Giuseppe Scavo;Samir Ghamri-Doudane;Alessandro Finamore;Stefano Traverso;Marco Mellia. - STAMPA. - 8406(2014), pp. 91-103. ((Intervento presentato al convegno 6th International Workshop on Traffic Monitoring and Analysis, TMA tenutosi a London nel 14/4/2014 [10.1007/978-3-642-54999-1_8].
| Titolo: | Gold Mining in a River of Internet Content Traffic | |
| Autori: | ||
| Data di pubblicazione: | 2014 | |
| Rivista: | ||
| Abstract: | With the advent of Over-The-Top content providers (OTTs), Internet Service Providers (ISPs) saw t...heir portfolio of services shrink to the low margin role of data transporters. In order to counter this effect, some ISPs started to follow big OTTs like Facebook and Google in trying to turn their data into a valuable asset. In this paper, we explore the questions of what meaningful information can be extracted from network data, and what interesting insights it can provide. To this end, we tackle the first challenge of detecting “user-URLs”, i.e., those links that were clicked by users as opposed to those objects automatically downloaded by browsers and applications. We devise algorithms to pinpoint such URLs, and validate them on manually collected ground truth traces. We then apply them on a three-day long traffic trace spanning more than 19,000 residential users that generated around 190 million HTTP transactions. We find that only 1.6% of these observed URLs were actually clicked by users. As a first application for our methods, we answer the question of which platforms participate most in promoting the Internet content. Surprisingly, we find that, despite its notoriety, only 11% of the user URL visits are coming from Google Search. | |
| ISBN: | 9783642549984 9783642549991 | |
| Appare nelle tipologie: | 4.1 Contributo in Atti di convegno |
File in questo prodotto:
| File | Descrizione | Tipologia | Licenza | |
|---|---|---|---|---|
| chp%3A10.1007%2F978-3-642-54999-1_8.pdf | 2. Post-print / Author's Accepted Manuscript | Non Pubblico - Accesso privato/ristretto | Administrator Richiedi una copia | |
| TMA-llncs.pdf | 1. Preprint / submitted version [pre- review] | PUBBLICO - Tutti i diritti riservati | Visibile a tuttiVisualizza/Apri |
http://hdl.handle.net/11583/2539888
Copyright © 2022