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EnglishThe retail system is a competitive environment and its transformations have a relevant socio-economic impact. In this context, it is important to represent customer-store interactions, and, to this end, literature mostly proposes logit models. It is well-known that these models present some behavioral and structural anomalies (e.g., the Independence-from-Irrelevant-Alternatives) making them hardly applicable to retail system analysis. In this paper, we show that even some alternative approaches (e.g. Nested-logit or Paired-Combinatorial logit models) do not suitably represent the competition between retail stores, and we present a new modeling framework. It aims at overcoming the above limits by two cooperating logit-based models: the first one analyzes customer-store interactions; the second model uses the interaction information to evaluate the impact of some major transformations. The framework has been integrated in a decision support system and used in real-life cases to determine the impact of new stores in some Italian regions.
Modeling the retail system competition / De Giovanni L.; Tadei R.. - In: PROCEDIA: SOCIAL & BEHAVIORAL SCIENCES. - ISSN 1877-0428. - ELETTRONICO. - 108:8(2014), pp. 285-295. [10.1016/j.sbspro.2013.12.838]
| Titolo: | Modeling the retail system competition | |
| Autori: | ||
| Data di pubblicazione: | 2014 | |
| Rivista: | ||
| Digital Object Identifier (DOI): | http://dx.doi.org/10.1016/j.sbspro.2013.12.838 | |
| Appare nelle tipologie: | 1.1 Articolo in rivista |
File in questo prodotto:
| File | Descrizione | Tipologia | Licenza | |
|---|---|---|---|---|
| 2014-Modeling the Retail System Competetion.pdf | 1. Preprint / submitted version [pre- review] | Non Pubblico - Accesso privato/ristretto | Administrator Richiedi una copia | |
| 2522891.pdf | 1. Preprint / submitted version [pre- review] | PUBBLICO - Tutti i diritti riservati | Visibile a tuttiVisualizza/Apri |
http://hdl.handle.net/11583/2522891
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