3D-dvshop: a 3D dynamic virtual shop

In recent years, virtual reality has shown all its potential in a large spectrum of applications: training, simulation, CAD, and so on. Although existing technologies allow the creation of immersive virtual reality browsing experiences, little has been devoted to applying this new tool to electronic commerce (e-commerce) since almost all e-commerce web sites present products in a 2D on-line catalog. In this paper we present 3D-dvshop, a dynamic 3D virtual shop: a user can build his or her own shop, choosing a set of products that will be dynamically placed in a collection of specially created "rooms". The use of technologies such as VRML and Java allows full 3D interaction with products. In this way, the browsing experience can be more natural, attractive, realistic, and fun.