Archivio Istituzionale della RicercaEver since the pioneering work of Vance Packard, the relationship between the advertising system and urban spaces has been the subject of observations and orientations that have been the direct legacy of, on the one hand, the use of billboards between the 19th and 20th centuries, on the other hand, consumption studies, and, finally, the relationship with the modernization of cities, based on inurbative processes, changes in circulation, and citizen-customer sensibilities
LA PUBBLICITÀ È L’ANIMA DEL COMMERCIO / Dellapiana, Elena - In: OLTRE LO SGUARDO/ BEYOND THE GAZE / Ippoliti, A., Svalduz E.. - ELETTRONICO. - Torino : AISU International, 2025. - ISBN 978-88-31277-11-2. - pp. 973-984
LA PUBBLICITÀ È L’ANIMA DEL COMMERCIO
Dellapiana, Elena
2025
Abstract
Ever since the pioneering work of Vance Packard, the relationship between the advertising system and urban spaces has been the subject of observations and orientations that have been the direct legacy of, on the one hand, the use of billboards between the 19th and 20th centuries, on the other hand, consumption studies, and, finally, the relationship with the modernization of cities, based on inurbative processes, changes in circulation, and citizen-customer sensibilities
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2025 AISU Ferrara.pdf
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2a Post-print versione editoriale / Version of Record
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https://hdl.handle.net/11583/3000910