Smart Tourism Destinations e GDPR: un’analisi sulla protezione dei dati nell’era del turismo digitale

This paper examines the increasing role of data-intensive technologies in the tourism sector, focusing on the privacy and data protection challenges they pose. The study investigates the types and purposes of data processed in this context, analysing the legal grounds for such processing and the responsibilities of the various stakeholders involved. A case study on the tools introduced by the city of Vienna to promote and manage tourism helps to contextualise the data protection issues and highlights the need for greater attention to the management of tourists’ data. The article concludes by discussing the need to balance technological innovation with the protection of fundamental rights, in order to promote sustainable tourism development.