Una nuova interfaccia per l’esperienza culturale museale: gamification e siti web | A new interface for museum cultural experience: gamification and websites

In a context characterized by the increasing fusion of information technologies and the cultural sector, cultural institutions like museums must adopt digital methods and tools capable of interpreting and embracing this change by creating new experiences. Today, museums also compete with new forms of entertainment, with gamification experiences standing out in particular. In response to this transition, museums are adopting this new ‘medium’ to rethink how they engage with their audiences. This contribution focuses on using and integrating gamification techniques within museum webpages, creating an interface that enables the museum website to become a valid educational and community platform. This interface enhances user engagement and increases loyalty through points, badges, and leaderboards. It encourages users to repeat the experience, improve their performance, extend navigation time, and stimulate user-generated content. The exploration of these new dynamics is applied to the Pinacoteca Albertina website, specifically the exhibition ‘Neoclassicism in Turin. From the 18th century to the young Antonelli’. Previously, the research team carried out a digital and immersive reconstruction of the visionary project for the Turin Cathedral. The described experience represents the completion of a broader initiative aimed at improving the accessibility and interactivity of the exhibited collection using web-based gamification techniques.