LA RIMATERIALIZZAZIONE DELLA FOTOGRAFIA NELL’ERA DIGITALE: IL CASO DEI POLAROIDER

The digitalisation of photography has often been interpreted as a process of dematerialisation. However, empirical studies show that the material dimension is still fundamental to digital photographic practices. By accepting the argument that digitalisation prompted a reconfiguration of photography's materiality, rather than its disappearance, this article examines a phenomenon that has developed on the periphery of, but relating to, digital photography: the reappropriation of analogue technology by 'serious' amateurs. By using data collected during a study on the reappropriation of Polaroid technology, this contribution traces some patterns in the reintegration of materiality within amateur practice, showing how photographers have redefined the role of objects as a reaction to the spread of digital photography.