This study explores the dynamic and multidimensional domain of circular consump-tion, emphasizing the relevance of a lifecycle perspective in understanding consumerbehaviors within the circular economy. Moving beyond prior research that predomi-nantly focused on specific actions such as recycling or purchasing second-hand prod-ucts, we advocate for a more comprehensive understanding of consumer choicesthroughout a product's lifecycle. Drawing on attitudes theory, we employ itemresponse theory (IRT) models to unveil latent attitudes reflecting diverse circular con-sumer behaviors. These attitudes, inferred from manifested actions across differentproduct lifecycle stages, include environmental-centric, resource-centric, andsocietal-centric circular attitudes. The study involves a representative sample of5,124 respondents across five European countries. Our findings underscore the com-plexity of consumer motivations in the circular economy, revealing distinct linksbetween circular attitudes and behaviors. This research contributes to a nuancedunderstanding of circular consumption, emphasizing the importance of a lifecycleapproach, and driving the development of robust measurement scales for circularconsumer actions.

Exploring circular consumption: circular attitudes and their influence on consumer behavior across the product lifecycle / Testa, Francesco; Marullo, Cristina; Gusmerotti Natalia, Marzia; Di Iorio, Vinicio. - In: BUSINESS STRATEGY AND THE ENVIRONMENT. - ISSN 1099-0836. - ELETTRONICO. - (2024), pp. 1-24. [10.1002/bse.3849]

Exploring circular consumption: circular attitudes and their influence on consumer behavior across the product lifecycle

Marullo Cristina;
2024

Abstract

This study explores the dynamic and multidimensional domain of circular consump-tion, emphasizing the relevance of a lifecycle perspective in understanding consumerbehaviors within the circular economy. Moving beyond prior research that predomi-nantly focused on specific actions such as recycling or purchasing second-hand prod-ucts, we advocate for a more comprehensive understanding of consumer choicesthroughout a product's lifecycle. Drawing on attitudes theory, we employ itemresponse theory (IRT) models to unveil latent attitudes reflecting diverse circular con-sumer behaviors. These attitudes, inferred from manifested actions across differentproduct lifecycle stages, include environmental-centric, resource-centric, andsocietal-centric circular attitudes. The study involves a representative sample of5,124 respondents across five European countries. Our findings underscore the com-plexity of consumer motivations in the circular economy, revealing distinct linksbetween circular attitudes and behaviors. This research contributes to a nuancedunderstanding of circular consumption, emphasizing the importance of a lifecycleapproach, and driving the development of robust measurement scales for circularconsumer actions.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11583/2989881