Paesaggi letterari e immaginario collettivo. "I paesaggi vitivinicoli del Piemonte: Langhe-Roero e Monferrato" tra valore estetico e memoria culturale

The essay aims to analyze, eight years after its inscription in the World Heritage List, some issues relating to the site "Vineyard Landscape of Piedmont: Langhe-Roero and Monferrato". These concern the coexistence of aesthetic-percep- tive values of extensive agricultural production and intangible values linked to the literary heritage of these territories. "Vineyard Landscape of Piedmont: Langhe-Roero and Monferrato". These concern the coexistence of aesthetic-percep- tive values of extensive agricultural production and intangible values linked to the literary heritage of these territories. The literary heritage conveys fragments and memories of this landscape in an alternative and complementary narra- tive. The branded i