Investigating the environmental awareness of Logistics Service Providers. The case of Italy

Environmental sustainability in transportation operations is acquiring an increasing importance in recent years and a lot of Logistics Service Providers (LSPs) are including green practices in their business. However, the interests of logistics operators and the related level of awareness about the adoption of environmental friendly practices are still not deeply analyzed in literature. Therefore, the proposed paper is intended to investigate the perception of LSPs about the environmental issues and their willingness of pursuing future green strategies. To this end, based on a literature analysis aimed at identifying a comprehensive list of green practices, a questionnaire survey is administered to LSPs operating in the Italian market. The data gathered are then analyzed via the Kruskal-Wallis test and the questionnaire outcomes discussed with the LSPs participating to the survey through face to face interviews. Results show that the environment is highly considered by the freight carriers of the sample, both small and large ones. In addition, personnel involved in different company roles appear to pay diverse levels of attention to the sustainability issue. In particular, the reduction of pollutant is considered more crucial for employees in charge of dealing with operations (median equal to 5) and reverse logistics is perceived less important by managers (median equal to 3). The outcomes of the study might support companies to achieve sustainability and promote the green awareness issue. At the same time, policy makers might be facilitated by this study in designing environmental friendly programs in the logistics field.