Perception-Based Analysis of the Perspectives of Users and Non-Users of Different Shared Mobility Services

Perception-based analysis is conducted in this study to specify users’ and non-users’ perceptions about shared mobility systems, including their opinions, attitudes, and actual understanding. Multi-actor multi-criteria analysis and the Bayesian best-worst method are used in this regard. From the weight analysis, the conclusion is drawn that the three most important criteria for users and non-users of shared mobility services are traveler safety, cost, and accessibility, respectively. Further, the scores of the criteria given by users are generally higher than those of non-users, except for the travel cost of scooter-sharing services, which may show that non-users underestimate it. Furthermore, the perception analysis shows that the criteria accessibility and comfort show the largest view gap between the users and non-users. Also, based on the analysis of the eight criteria examined in this study, car-sharing services are preferred by both users and non-users beyond their actual market share. In addition, the cost is the only criterion that has the least contribution to the car-sharing choice by both users and nonusers, which in their view, is a result of its higher service cost. Additionally, the accessibility of bike-sharing and scooter-sharing contributes more to the value of these two services for their users, while the opposite is true for non-users. Finally, non-users value the speed of scooter-sharing less than users. This study offers insights into users’ and non-users' perceptions, especially for some qualitative choice criteria seldom considered in econometric models.