Produrre paesaggio: patrimonio e contesto territoriale delle denominazioni geografiche agroalimentari. Il caso studio del Piemonte

The indication of the food origin is one of the most important tools to ensure the protection of consumers and farmers. It is also very important to maintain and enhance rural landscape, especially in Italy and within agri-food productions with geographical indications. The strong link in terms of identity and culture between the territory and these products, a heritage preserved by farmers from generation to generation, is apparently intangible, but actually, it emerges in the fields configuration and in the traditional landscape features. Supporting agri-food production with deep territorial and cultural origins, means promoting a model anchored in local economies and rural communities. However, the risk of losing this heritage is still real, especially in our country and despite the several tools of protection and promotion in the agri-food sector. In this paper, the author shows the authenticity of the link between landscape and agri-food products through the analysis of a Piedmont case and the spatial analysis of the geographical context and territorial relationship (protection, naturalness, visual integrity and accessibility). In addition, the paper suggests some technical and political issues that can contribute to the debate on the heritage integrated vision, considered also as a potential lever of development.