Contrasting information disorder by leveraging people’s biases and pains: innovating in the post-truth era

Disinformation and misinformation have been around since the advent of the media. Many solutions have been developed to contrast this phenomenon such as automated fact-checking tools, media literacy programs, or content moderation strategies. However, these endeavours are limited in scope and easily succumb to the ever changing online information landscape. In addition to that, the human brain is extremely susceptible to fake contents due to frequent biases and illusory effects. On this basis, the present paper describes the application of slightly readapted design thinking methodologies in tackling information disorder as an unconventional approach to global challenges.