Economic sustainability scenarios for the redevelopment of sports facilities: a proposal for the “Fausto Coppi” Motovelodrome in Turin

The recovery of sports facilities, especially those considered particularly interesting from an historical and cultural perspective, appears today as one of the main challenges to the enhancement of the architectural heritage. In fact, alongside the issues linked to the maintenance of their formal characteristics, the conversion of these spaces into flexible, multifunctional and modern facilities is central to ensuring the economic sustainability of their management, increasingly entrusted to private investors. This paper presents a hypothesis for the enhancement of the Fausto Coppi Motovelodrome in Turin, a famous facility which was a landmark for cycling and sports lovers in the past century. Together the enhancement of the existing structures, the design proposal provides for the addition of a new building for sports and commercial use. The methodology applied aims at evaluating the benefits of the proposal through a preliminary estimate of the construction costs and the definition of a catchment area and of a possible management scheme, with its costs and revenues. Finally, by simulating alternative scenarios, the incidence of the increase of the commercial surface on the revenues is explored. Lastly, by pointing out which possible future scenarios are plausible for the recovery of the site, the main design proposal relates to the Feasibility Study and the Call for the assignment of the Motovelodrome, published by the Municipality of Turin in February 2020.