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EnglishThis study develops an understanding of the role of emotional connectivity for volunteer retention in prosocial business venturing. By embedding it in organizational ambivalence theory, our analysis of four volunteer-dependent community ventures reveals two mechanisms through which entrepreneurs strengthen volunteers’ emotional connectivity. We first identify emotion-focused practices that form volunteers’ emotional attachment to the venture, and then demonstrate how duality-focused practices, in the form of managing inherent organizational duality, complement emotion-focused practices to foster volunteers’ emotional loyalty to the venture. Theorizing from our findings, we introduce a model of managing volunteers’ emotional connectivity, and conclude by discussing its implications for prosocial venture research on volunteerism and affective commitment.
Volunteer Retention in Prosocial Venturing: The Role of Emotional Connectivity / Farny, S.; Kibler, E.; Hai, S.; Landoni, P.. - In: ENTREPRENEURSHIP THEORY AND PRACTICE. - ISSN 1042-2587. - 43:6(2019), pp. 1094-1123. [10.1177/1042258718769055]
| Titolo: | Volunteer Retention in Prosocial Venturing: The Role of Emotional Connectivity | |
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| Data di pubblicazione: | 2019 | |
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| Digital Object Identifier (DOI): | http://dx.doi.org/10.1177/1042258718769055 | |
| Appare nelle tipologie: | 1.1 Articolo in rivista |
File in questo prodotto:
| File | Descrizione | Tipologia | Licenza | |
|---|---|---|---|---|
| 1042258718769055.pdf | 2a Post-print versione editoriale / Version of Record |  | Visibile a tuttiVisualizza/Apri |
http://hdl.handle.net/11583/2842889
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