This study develops an understanding of the role of emotional connectivity for volunteer retention in prosocial business venturing. By embedding it in organizational ambivalence theory, our analysis of four volunteer-dependent community ventures reveals two mechanisms through which entrepreneurs strengthen volunteers’ emotional connectivity. We first identify emotion-focused practices that form volunteers’ emotional attachment to the venture, and then demonstrate how duality-focused practices, in the form of managing inherent organizational duality, complement emotion-focused practices to foster volunteers’ emotional loyalty to the venture. Theorizing from our findings, we introduce a model of managing volunteers’ emotional connectivity, and conclude by discussing its implications for prosocial venture research on volunteerism and affective commitment.
Volunteer Retention in Prosocial Venturing: The Role of Emotional Connectivity / Farny, S.; Kibler, E.; Hai, S.; Landoni, P.. - In: ENTREPRENEURSHIP THEORY AND PRACTICE. - ISSN 1042-2587. - 43:6(2019), pp. 1094-1123. [10.1177/1042258718769055]
|Titolo:||Volunteer Retention in Prosocial Venturing: The Role of Emotional Connectivity|
|Data di pubblicazione:||2019|
|Digital Object Identifier (DOI):||http://dx.doi.org/10.1177/1042258718769055|
|Appare nelle tipologie:||1.1 Articolo in rivista|