Culture and Creative Industries in Genoa

The aim of the paper is to quantify the presence of cultural and creative industries in the historical centre and the city of Genoa (Italy) and their dynamics, partly using the approach of Atmosfera Creativa (Creative Atmosphere) by Bertacchini and Santagata (2012) as the main reference for the analysis. The study of cultural and creative industries is functional for the Management plan 2019-2024 of the UNESCO World Heritage site “Le Strade Nuove and the system of the Palazzi dei Rolli”. The main aims are: to structure a knowledge base prior to the plan; to indicate the strengths and weaknesses of contemporary local cultural production; to present an assessment of the development of the sector at city level and a focus on the relative importance in the context of the buffer and core zone of the Site and to specify the strategies that can be used to connect the Site with subjects operating in the cultural field.