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EnglishActive mobility is the most convenient, healthy, environmental friendliness, suitable for short distance mode of transport. The individual and common benefits linked to the active mobility are recognized all over the world and they justify the growing interest in promoting the bike use. In order to suitably promote cycling, it is important to identify the factors that lead to choose the bicycle. This paper, through a factor analysis and a Hybrid Choice Model, analyzes the way in which the bike is perceived by “utilitarian bikers”, “hedonic bikers” and “non-cyclists”. The data used are drawn from a survey conducted by University of Cagliari (Italy) among a sample of 2752 individuals. The findings confirm a significant influence of socio-demographic variables on the propensity to be hedonic, utilitarian or non cyclists and that latent attitudinal variables can discriminate between utilitarian and non cyclists but cann ot discriminate between hedonic and non cyclists.
To play but not for travel: utilitarian, hedonic and non-cyclists in Cagliari, Italy / Sottile, Eleonora; Diana, Marco; Piras, Francesco; Meloni, Italo; Pirra, Miriam. - STAMPA. - (2020), pp. 209-228. ((Intervento presentato al convegno International Association for Travel Behavior Research tenutosi a Santa Barbara (USA) nel 15-20/07/2018.
| Titolo: | To play but not for travel: utilitarian, hedonic and non-cyclists in Cagliari, Italy |
| Autori: | |
| Data di pubblicazione: | 2020 |
| Abstract: | Active mobility is the most convenient, healthy, environmental friendliness, suitable for short d...istance mode of transport. The individual and common benefits linked to the active mobility are recognized all over the world and they justify the growing interest in promoting the bike use. In order to suitably promote cycling, it is important to identify the factors that lead to choose the bicycle. This paper, through a factor analysis and a Hybrid Choice Model, analyzes the way in which the bike is perceived by “utilitarian bikers”, “hedonic bikers” and “non-cyclists”. The data used are drawn from a survey conducted by University of Cagliari (Italy) among a sample of 2752 individuals. The findings confirm a significant influence of socio-demographic variables on the propensity to be hedonic, utilitarian or non cyclists and that latent attitudinal variables can discriminate between utilitarian and non cyclists but cann ot discriminate between hedonic and non cyclists. |
| ISBN: | 9780128173404 |
| Appare nelle tipologie: | 4.1 Contributo in Atti di convegno |
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| File | Descrizione | Tipologia | Licenza | |
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| Pagine da GOULIAS_9780128173411.pdf | Versione editoriale | 2a Post-print versione editoriale / Version of Record | Non Pubblico - Accesso privato/ristretto | Administrator Richiedi una copia |
http://hdl.handle.net/11583/2778980
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