Fashion Industry has proven to be one of the most polluting industries that exists nowadays. Finding innovative ways to tackle its unsustainable development is a challenge that deserves attention. In the context of the 20-weeks program “Innovation for Change” a possible solution to the challenge was found. Design-driven and action research approach were encouraged in order to find innovative ideas. This paper show casts the partial results for a customized servitization for renting services in the fashion industry. The implications of an asset being transformed into a service changes the concept of products consumption and vary according to the final customer.

Customized servitization as an innovative approach for renting service in the fashion industry / Ana, Ricchiardi; Giovanni, Bugnotto. - In: CERN IDEASQUARE JOURNAL OF EXPERIMENTAL INNOVATION. - ISSN 2413-9505. - ELETTRONICO. - 3:1(2019), pp. 15-19. [10.23726/cij.2019.873]

Customized servitization as an innovative approach for renting service in the fashion industry

Ana Ricchiardi;
2019

Abstract

Fashion Industry has proven to be one of the most polluting industries that exists nowadays. Finding innovative ways to tackle its unsustainable development is a challenge that deserves attention. In the context of the 20-weeks program “Innovation for Change” a possible solution to the challenge was found. Design-driven and action research approach were encouraged in order to find innovative ideas. This paper show casts the partial results for a customized servitization for renting services in the fashion industry. The implications of an asset being transformed into a service changes the concept of products consumption and vary according to the final customer.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11583/2743113
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