More than a half of the pages from any classic issue of Proa Magazine are dedicated to advertising. Although it is a vital content for Proa, it has been traditionally treated as secondary material. Through a graphic study and an inventory, this research provides data about which design technics were used for the elaboration of the adverts, which were its references, what kind of companies advertised and what commitment did they have with the Colombian architectural associations of that time. This study shows the importance of advertising in Proa as a primary source of documentation, and tests research tools that could be applied to the analysis of advertising in architecture magazines outside the Colombian context.
Publicidad en la revista Proa durante los años cincuenta. Estudio gráfico e inventariado / Arango, Alfonso; Saga, Manuel; Barrera, Raiza. - In: DEARQUITECTURA. - ISSN 2011-3188. - ELETTRONICO. - 17(2015), pp. 86-103. [10.18389/dearq17.2015.06]
Publicidad en la revista Proa durante los años cincuenta. Estudio gráfico e inventariado
Saga, Manuel;
2015
Abstract
More than a half of the pages from any classic issue of Proa Magazine are dedicated to advertising. Although it is a vital content for Proa, it has been traditionally treated as secondary material. Through a graphic study and an inventory, this research provides data about which design technics were used for the elaboration of the adverts, which were its references, what kind of companies advertised and what commitment did they have with the Colombian architectural associations of that time. This study shows the importance of advertising in Proa as a primary source of documentation, and tests research tools that could be applied to the analysis of advertising in architecture magazines outside the Colombian context.File | Dimensione | Formato | |
---|---|---|---|
Publicidad_en_la_revista_Proa_durante_lo.pdf
accesso aperto
Descrizione: Full paper
Tipologia:
2a Post-print versione editoriale / Version of Record
Licenza:
Creative commons
Dimensione
1.11 MB
Formato
Adobe PDF
|
1.11 MB | Adobe PDF | Visualizza/Apri |
Pubblicazioni consigliate
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
https://hdl.handle.net/11583/2729708
Attenzione
Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo