More than a half of the pages from any classic issue of Proa Magazine are dedicated to advertising. Although it is a vital content for Proa, it has been traditionally treated as secondary material. Through a graphic study and an inventory, this research provides data about which design technics were used for the elaboration of the adverts, which were its references, what kind of companies advertised and what commitment did they have with the Colombian architectural associations of that time. This study shows the importance of advertising in Proa as a primary source of documentation, and tests research tools that could be applied to the analysis of advertising in architecture magazines outside the Colombian context.

Publicidad en la revista Proa durante los años cincuenta. Estudio gráfico e inventariado / Arango, Alfonso; Saga, Manuel; Barrera, Raiza. - In: DEARQUITECTURA. - ISSN 2011-3188. - ELETTRONICO. - 17(2015), pp. 86-103. [10.18389/dearq17.2015.06]

Publicidad en la revista Proa durante los años cincuenta. Estudio gráfico e inventariado

Saga, Manuel;
2015

Abstract

More than a half of the pages from any classic issue of Proa Magazine are dedicated to advertising. Although it is a vital content for Proa, it has been traditionally treated as secondary material. Through a graphic study and an inventory, this research provides data about which design technics were used for the elaboration of the adverts, which were its references, what kind of companies advertised and what commitment did they have with the Colombian architectural associations of that time. This study shows the importance of advertising in Proa as a primary source of documentation, and tests research tools that could be applied to the analysis of advertising in architecture magazines outside the Colombian context.
2015
File in questo prodotto:
File Dimensione Formato  
Publicidad_en_la_revista_Proa_durante_lo.pdf

accesso aperto

Descrizione: Full paper
Tipologia: 2a Post-print versione editoriale / Version of Record
Licenza: Creative commons
Dimensione 1.11 MB
Formato Adobe PDF
1.11 MB Adobe PDF Visualizza/Apri
Pubblicazioni consigliate

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11583/2729708
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo