Fashion Industry as a Big Data Enterprise for Sustainability

Fashion has the power to tell over the years human stories and cultural changes: every day through clothes we can communicate who we are and who we want to be.This research aims to explore this sector as a complex system trying to understand the relationship between places, purchase and actors involved. Starting from data analysis and exploration by industries, brands, territories and consumers, this contribution shows how a big data-oriented culture can be useful to design new products, services and process with a new perspective throwing the bases for an innovative and sustainable fashion industry.