Despite the majority of legislative requirements in terms of energy performances is not addressed to historical buildings, there is an increasing consciousness on their relevance to reach the European CO2 emissions’ reduction goals. This paper engages the theme of traditional buildings’ refurbishment, with a view to the necessity of a conscious intervention in terms of heritage preservation, energy efficiency and financial viability. In particular, the research analyzed a real case study of a rural building located in North Italy; the main objective of the study is to compare two different refurbishment scenarios by simultaneously considering architectural, energy and financial aspects.