We explore the opportunities and design options enabled by novel SDN and NFV technologies, by re-designing a dynamic Content Delivery Network (CDN) service. Our system, named MOSTO, provides performance levels comparable to that of a regular CDN, but does not require the deployment of a large distributed infrastructure. In the process of designing the system, we identify relevant functions that could be integrated in the future Internet infrastructure. Such functions greatly simplify the design and effectiveness of services such as MOSTO. We demonstrate our system using a mixture of simulation, emulation, testbed experiments and by realizing a proof-of-concept deployment in a planet-wide commercial cloud system.