Advanced traveller information systems (ATIS) are meant to assist people in their daily travel decisions as well as to prompt a shift from cars to alternative and more environmentally-friendly transport strategies. Not many comprehensive studies have been undertaken so far in order to assess the willingness to pay (WTP) for ATIS, despite a development of these tools during the last two decades. This paper aims at analysing the WTP for Optymod’Lyon, a smartphone application which plans your journey travels using real-time information about all available transport modes. To this end, a quali-quantitative approach was adopted, administering a questionnaire to participants and organising focus groups before and after the test of the application. A sample of 42 people living in the metropolitan area of Lyon was involved. Results showed four clusters of participants: idealists, pragmatics, the ambiguous and opportunists. A strong majority of idealists and pragmatics were unwilling to pay, mainly for economic reasons and the availability on the market of free information. They record a lower share of trips to work and a higher share for leisure, shopping and study purposes. Those willing to pay (of which 37.8% were opportunists) report a low monthly charge level (0.2–3 €/month) and are mainly highly-educated car users, travelling for work.
|Titolo:||Towards Smarter Urban Mobility: Willingness to Pay for an Advanced Traveller Information System in Lyon|
|Data di pubblicazione:||2017|
|Digital Object Identifier (DOI):||10.3390/su9101690|
|Appare nelle tipologie:||1.1 Articolo in rivista|