Advertisement Delivery and Display in Vehicular Networks: Using V2V Communications for Targeted Ads

Advertisement delivery is expected to play a crucial role in future vehicular networks. In this paper, we address such a problem in vehicular networks, where advertisements (ads) can be broadcasted by roadside units (RSU) as well as vehicles, and then displayed to interested users. We describe the advertisement dissemination process by means of an optimization model that aims at maximizing the number of ads that users display within the target area and validity period of the ad. We then solve the optimization problem, obtaining the optimal scheduling strategy that RSUs and vehicles should adopt for ad broadcasting. Our study highlights the important role that vehicle-to-vehicle communication will have in ads delivery. Also, it shows how coexisting vehicular and cellular networks can effectively complement each other, with vehicular networks being a very efficient means for pervasive ad dissemination.