Degree of innovation and the entrepreneurs' intention to create value: A comparison study between experienced and novice entrepreneurs

A vital aspect of entrepreneurial action is the translation of an entrepreneur’s opportunity idea into the creation of new value. This paper examines the moderating roles of the founder’s experience and innovation degree on the relationship between opportunity confidence and new value creation intention (NVCI) at the pre-founding stage of a business. It uses survey data on 77 novice and 80 experienced entrepreneurs from Iran. The results of SEM analysis show that the relationship between opportunity confidence and NVCI is sensitive to the associated degree of innovation: for novice entrepreneurs, the difference is between low and medium degree, while for their experienced counterparts the difference is between medium and high degree.