Survey, communication and valorization of the automotive heritage

The ‘car-driven phenomena’ have had a great impact on the environment and the landscape, from the adaptation of existing roads and buildings to the needs of cars to the growing development of motor-related building types and to the contemporary trend in urban planning for sustainable mobility. In the designation of Torino a UNESCO Creative City, the car industry, the material traditions, the creative design, the technical innovation during 150 years are defined are cross-elements of knowledge to be transmitted in order to promote the identity conscious re-development, to increase the cultural/creative production, to train the local attraction and the tourism.