The essay presents some results of a research work carried out at Polytechnic of Turin in collaboration with CSI Piemonte (in-house company). CSI Piemonte offered the data warehouse collected during the last decades for Public Bodies for different purpose. The objective was to find new data visualization tools in order to create new exploitation of digital data and possibly new businesses. The intelligent use of public property information becomes an important player for the information business, the research activities, for the governance and the democracy. Mostly, in the field of Business Intelligence becomes increasingly important the discipline of Data Visualization and this essay tries to translate and widen up some concepts for other discipline and debates.