The local fresh food supply chain is experiencing market fragmentation and little coordination among suppliers and customers, which demand for integrated management by means of a timely information exchange connecting all the supply chain echelons and enabling efficient logistics activities. Mobile communication technologies can support the achievement of such goals because of their large diffusion and ability to ensure real time information updates. In this context, a System Dynamics model is developed to study the diffusion pattern and the associated operational and economic impacts of a new application for mobile devices assisting supply chain operations. A fresh food supply chain in Northern Italy has been considered. The base application and the integration of three additional features allowing the management of product traceability, electronic payments, and time-sensitive deliveries are investigated. Simulation results provide an understanding of the mechanisms of adoption of the mobile services and help define business policies to disseminate their diffusion.
|Titolo:||System Dynamics Modelling to Study the Diffusion of a Supply Chain Management Mobile Application|
|Data di pubblicazione:||2015|
|Appare nelle tipologie:||1.1 Articolo in rivista|
File in questo prodotto: