“Campus delle Architetture, del Design e della Pianificazione” Project: WebAR for Public Engagement

The design of the Politecnico di Torino “Campus delle Architetture, del Design e della Pianificazione” has an enormous strategic value, both for the reorganisation of the University, and for the city dynamics, contributing to the overall development of the Po cultural axis. The transformation involved by the new campus will significantly impact the life of the area, radically changing its intensity with the daily flows of thousands of people and making the park an actual natural connective tissue. The communication project includes the realisation of events aimed at presenting the Campus to disseminate and popularise the outcomes of the realisation process to different stakeholders, showing a scale model of the area. Among the innovative features of the communication proposal is the superimposition of digital layers on the physical model for audience engagement through a webAR that activates a step-by-step journey with descriptions of different aspects of the campus project.