CREATIVE PRACTICE. AN ETHNOGRAPHIC RESEARCH ACROSS THE DIVERSE ITALIAN CREATIVITY

This dissertation is going to provide a practical application of the research through design about creativity. In particular, the analysis started from a theoretical state of the art of the concept of creativity. The understanding moved from a general overview of the topic to its involvement in practical contexts. Furthermore, after a brief description of the purpose of the research, the analysis was oriented towards the practical activity of ethnographic research. This research activity — which condenses the idea of workshops and ethnographic investigation — is a crucial first experiment to get closer to validating the state of the art. This field analysis, therefore, allowed us to start comprehending the meaning creativity can have for a diverse group of people — composed of eleven participants —, according to their background and know-how. Finally, after analysing the qualitative data collected from a definition of the concept, some considerations have been made that validate the concept itself and implement the role of creativity with diverse disciplinary and socio-cultural insights.